{
  "schemaVersion": 1,
  "title": "Edtech’s Sea of Sameness — V6 displayed-artifact provenance",
  "generatedAt": "2026-08-12T01:52:49.000Z",
  "artifactCount": 22,
  "records": [
    {
      "brand": "MagicSchool",
      "channel": "out-of-home",
      "artifactDescription": "“Teachers Are Magic” campaign capture with an Atlanta billboard featuring English teacher Ahleesha Bryant",
      "sourcePageUrl": "https://www.linkedin.com/posts/adeelkh_last-week-our-team-at-magicschool-ai-put-activity-7360371236410970113-KRBu",
      "directAssetUrl": "https://media.licdn.com/dms/image/v2/D5622AQGutlfr9WTmag/feedshare-image-high-res/B56ZiVKoWuG0As-/0/1754849249959?e=2147483647&v=beta&t=ORJHj38YdE2Ss4xhseG5QTC9Jh4t4fL0PiBx3qhcfUk",
      "publicationOrObservedDate": "2025-08-10",
      "dateBasis": "first-party founder post publication date; campaign release dated 2025-08-07",
      "accessState": "public, logged-out first-party executive post",
      "verificationUrls": [
        "https://www.reuters.com/press-releases/magicschool-ai-teachers-are-magic-campaign-2025-08-07/"
      ],
      "localPath": "assets/ooh/magicschool-teachers-are-magic.jpg",
      "sha256": "f978c8a97afa2e632feb588499f549abcafdfa32ce55fd98ecdf63f9fe822af8",
      "bytes": 185131
    },
    {
      "brand": "Netflix",
      "channel": "out-of-home",
      "artifactDescription": "Sunset Boulevard billboard naming the KPop Demon Hunters soundtrack as the song of the summer",
      "sourcePageUrl": "https://www.netflix.com/tudum/articles/netflix-billboard-sunset-boulevard-list",
      "directAssetUrl": "https://dnm.nflximg.net/api/v6/2DuQlx0fM4wd1nzqm5BFBi6ILa8/AAAAQa3oLTpWfbU36rO6-7XJp-mB0mL6YmJFdHmQvbHDrJFUjNC-6l0EXduHVGd9OOYoqH32DhOcBYixoeC05J47PaY28murUOdgKbNJUEgkDqMgUcCOyWmKgR9_B9PIrOR9tmrtzuv4HUzG6ROqMAUnMXHY.jpg?r=ceb",
      "publicationOrObservedDate": "2025-07-10",
      "dateBasis": "execution date in Netflix Tudum archive",
      "accessState": "public first-party page and asset",
      "localPath": "assets/ooh/netflix-kpop-demon-hunters-billboard.jpg",
      "sha256": "1cfb9a2d51711769c4dfaff7ddbd76e4aef8edcbd15be5de64d123755292f128",
      "bytes": 261052
    },
    {
      "brand": "Spotify",
      "channel": "out-of-home",
      "artifactDescription": "Taylor Swift The Life of a Showgirl campaign across Times Square screens",
      "sourcePageUrl": "https://newsroom.spotify.com/2025-08-15/spotify-and-taylor-swift-connect-fans-worldwide-with-a-global-billboard-campaign-and-exclusive-playlist/",
      "directAssetUrl": "https://storage.googleapis.com/pr-newsroom-wp/1/2025/08/IMG_1181-1920x733.jpg",
      "publicationOrObservedDate": "2025-08-12",
      "dateBasis": "Times Square activation date; Newsroom page published 2025-08-15",
      "accessState": "public first-party page and asset",
      "localPath": "assets/ooh/spotify-taylor-swift-times-square.jpg",
      "sha256": "ee9e603a1f5762f5571824753501e735e6514902dc0b51d14a744afc7ef5cdf3",
      "bytes": 308788
    },
    {
      "brand": "Instagram",
      "channel": "out-of-home",
      "artifactDescription": "Anyway “Button” campaign outdoor execution in New York",
      "sourcePageUrl": "https://www.linkedin.com/posts/colinjamesnagy_more-ooh-from-our-new-campaign-for-ig-made-activity-7339442290127421441-JtT8",
      "directAssetUrl": "https://media.licdn.com/dms/image/v2/D5622AQGH_Oo6Pm__LQ/feedshare-shrink_800/B56Zdrv3enHUAo-/0/1749859400806?e=2147483647&v=beta&t=qHuuskGn0ar0HnsSz18IMCvqpKlNpS4Tpx5A4WTPhiM",
      "publicationOrObservedDate": "2025-06-14",
      "dateBasis": "campaign-team public post publication date",
      "accessState": "public campaign-team execution photograph; approved OOH fallback",
      "verificationUrls": [
        "https://about.fb.com/news/2025/06/inspiring-creativity-that-brings-people-together/",
        "https://www.thedrum.com/news/instagram-taps-tyler-the-creator-biggest-brand-campaign-date"
      ],
      "localPath": "assets/ooh/instagram-anyway-nyc.jpg",
      "sha256": "4759cd297aebca570da1bc3693bf142065014474e28cae151ee8b7b5c946e687",
      "bytes": 110647
    },
    {
      "brand": "Diffit",
      "channel": "marketing-email",
      "artifactDescription": "Sanitized complete industry-marketing creative, “You don’t need to settle for close enough”",
      "sourcePageUrl": "https://web.diffit.me/",
      "directAssetUrl": null,
      "publicationOrObservedDate": "2026-06-02",
      "dateBasis": "date retained in sanitized approved-scope creative",
      "accessState": "approved edtech marketing/newsletter scope; privacy-sanitized local creative",
      "localPath": "assets/edtech/email-diffit.png",
      "sha256": "499a874acc85196e79df4db0446ba012f3ff6cde6f7bcf371aeead7b40a3a3f1",
      "bytes": 107432
    },
    {
      "brand": "Edpuzzle",
      "channel": "marketing-email",
      "artifactDescription": "Sanitized complete industry-marketing creative, “Spot learning gaps early”",
      "sourcePageUrl": "https://edpuzzle.com/",
      "directAssetUrl": null,
      "publicationOrObservedDate": "2026-08-10",
      "dateBasis": "date retained in sanitized approved-scope creative",
      "accessState": "approved edtech marketing/newsletter scope; privacy-sanitized local creative",
      "localPath": "assets/edtech/email-edpuzzle.png",
      "sha256": "ac0e9a3673225cc964a9c8c16716a24cba39de8f06ddb587095ae3aec19b0f67",
      "bytes": 165008
    },
    {
      "brand": "Brisk Teaching",
      "channel": "marketing-email",
      "artifactDescription": "Sanitized complete industry-marketing creative, “How Teachers Brisked It”",
      "sourcePageUrl": "https://www.briskteaching.com/",
      "directAssetUrl": null,
      "publicationOrObservedDate": "2026-06-11",
      "dateBasis": "date retained in sanitized approved-scope creative",
      "accessState": "approved edtech marketing/newsletter scope; privacy-sanitized local creative",
      "localPath": "assets/edtech/email-brisk.png",
      "sha256": "6fd8281dcbf98802cfa18e7ccfd312a7889c58ab1a3da91777623e3625f1b8f0",
      "bytes": 425137
    },
    {
      "brand": "Spotify",
      "channel": "marketing-email",
      "artifactDescription": "Fans First creative offering top Slow Pulp fans a limited vinyl edition",
      "sourcePageUrl": "https://reallygoodemails.com/emails/slow-pulp-made-you-something-special",
      "directAssetUrl": "https://pro-really-good-emails.s3.eu-west-1.amazonaws.com/emails/slow-pulp-made-you-something-special.png",
      "publicationOrObservedDate": "2026-07-07",
      "dateBasis": "public archive publication date",
      "accessState": "public email archive; no private consumer inbox access",
      "localPath": "assets/email/spotify-slow-pulp.png",
      "sha256": "2f606c32eaf4484d7c4a6a3b32ce00d43b29a254e4037db9b93bf5dee9c4e550",
      "bytes": 457021
    },
    {
      "brand": "Diffit",
      "channel": "public-website",
      "artifactDescription": "Logged-out public landing-page viewport led by “We help teachers do their best work”",
      "sourcePageUrl": "https://web.diffit.me/",
      "directAssetUrl": null,
      "publicationOrObservedDate": "2026-08-11",
      "dateBasis": "observation date",
      "accessState": "public, logged-out page capture",
      "localPath": "assets/edtech/diffit-landing.jpg",
      "sha256": "8f5dffaac528152b94bba286889d7eecf402a58c72c2ecb24da4d3b1bf42e600",
      "bytes": 74194
    },
    {
      "brand": "Wayground",
      "channel": "public-website",
      "artifactDescription": "Logged-out public landing-page viewport led by “What will you teach today?”",
      "sourcePageUrl": "https://wayground.com/",
      "directAssetUrl": null,
      "publicationOrObservedDate": "2026-08-11",
      "dateBasis": "observation date",
      "accessState": "public, logged-out page capture",
      "localPath": "assets/edtech/wayground-landing.jpg",
      "sha256": "c089bcd5265193b8332b95d934d8cfc1d3574dcab710f3f658a8536560f87e4a",
      "bytes": 79705
    },
    {
      "brand": "Edpuzzle",
      "channel": "public-website",
      "artifactDescription": "Logged-out public landing-page viewport presenting teacher tools and a free start",
      "sourcePageUrl": "https://edpuzzle.com/",
      "directAssetUrl": null,
      "publicationOrObservedDate": "2026-08-11",
      "dateBasis": "observation date",
      "accessState": "public, logged-out page capture",
      "localPath": "assets/edtech/edpuzzle-landing.jpg",
      "sha256": "c4f317c6dd8d7ca65b4fa43a91c6b92040da5e991314c844a5fb8c44f0a4ccf2",
      "bytes": 76051
    },
    {
      "brand": "Brisk Teaching",
      "channel": "public-website",
      "artifactDescription": "Logged-out public landing-page viewport led by “AI that works where educators work”",
      "sourcePageUrl": "https://www.briskteaching.com/",
      "directAssetUrl": null,
      "publicationOrObservedDate": "2026-08-11",
      "dateBasis": "observation date",
      "accessState": "public, logged-out page capture",
      "localPath": "assets/edtech/brisk-landing.jpg",
      "sha256": "bb5f6a8112693df275db535846625db92cdfe5106bf905b56fcf8e74420fbc00",
      "bytes": 117627
    },
    {
      "brand": "Netflix",
      "channel": "public-website",
      "artifactDescription": "Direct logged-out viewport capture of the Netflix consumer homepage led by “Unlimited movies, TV shows, and more”",
      "sourcePageUrl": "https://www.netflix.com/",
      "finalUrl": "https://www.netflix.com/",
      "directAssetUrl": null,
      "publicationOrObservedDate": "2026-08-11",
      "dateBasis": "direct browser observation date",
      "capturedAt": "2026-08-12T01:21:36.053Z",
      "accessState": "public, clean logged-out browser profile",
      "localPath": "assets/web/netflix-landing.png",
      "sha256": "65bfa5a50dfdd4c4f712f257697472353580ad8dd75190928c012c5d27f91f26",
      "bytes": 1257961
    },
    {
      "brand": "Spotify",
      "channel": "public-website",
      "artifactDescription": "Direct logged-out viewport capture of the Spotify Premium consumer landing page led by “The ultimate home for music”",
      "sourcePageUrl": "https://www.spotify.com/us/premium/",
      "finalUrl": "https://www.spotify.com/us/premium/",
      "directAssetUrl": null,
      "publicationOrObservedDate": "2026-08-11",
      "dateBasis": "direct browser observation date",
      "capturedAt": "2026-08-12T01:22:06.618Z",
      "accessState": "public, clean logged-out browser profile",
      "localPath": "assets/web/spotify-landing.png",
      "sha256": "8d55a2a68d7d4881245d2864cf869e49734882e3bb03d2ab6e697514d848bada",
      "bytes": 272667
    },
    {
      "brand": "Instagram",
      "channel": "public-website",
      "artifactDescription": "Direct logged-out viewport capture of the Instagram consumer-facing brand homepage led by “Instagram brings you closer to the people and things you love”",
      "sourcePageUrl": "https://about.instagram.com/",
      "finalUrl": "https://about.instagram.com/",
      "directAssetUrl": null,
      "publicationOrObservedDate": "2026-08-11",
      "dateBasis": "direct browser observation date",
      "capturedAt": "2026-08-12T01:22:48.021Z",
      "accessState": "public, clean logged-out browser profile",
      "localPath": "assets/web/instagram-landing.png",
      "sha256": "34002c2df0f56916569d0dbbd5a9e51bc847ba91ffbf7aa937e1715313039437",
      "bytes": 95897
    },
    {
      "brand": "Target",
      "channel": "public-website",
      "artifactDescription": "Direct logged-out viewport capture of the Target consumer homepage led by current college-season commerce",
      "sourcePageUrl": "https://www.target.com/",
      "finalUrl": "https://www.target.com/",
      "directAssetUrl": null,
      "publicationOrObservedDate": "2026-08-11",
      "dateBasis": "direct browser observation date",
      "capturedAt": "2026-08-12T01:33:19.381Z",
      "accessState": "public, clean logged-out browser profile; account prompt dismissed",
      "localPath": "assets/web/target-landing.png",
      "sha256": "9340661017e9f4b76625b1531ff20e848e5c621c6a68c0bac2f3cb792da2068a",
      "bytes": 559461
    },
    {
      "brand": "MagicSchool",
      "channel": "official-social",
      "artifactDescription": "Official LinkedIn video cover for a post about teaching decisions and tools that should not add work",
      "sourcePageUrl": "https://www.linkedin.com/posts/magicschool-ai_teaching-is-a-constant-stream-of-decisions-activity-7422337937066991616-Wbw3",
      "directAssetUrl": "https://media.licdn.com/dms/image/v2/D5610AQEOeBASA7_sdQ/videocover-high/B56ZwFw6I4KsBE-/0/1769623238255?e=2147483647&v=beta&t=m-HMJHlvLJkTLD6zxLyzJeEd-tDUBV6DrztR_e--0qY",
      "publicationOrObservedDate": "2026-01-28",
      "dateBasis": "official post publication date",
      "accessState": "public, logged-out official company post and cover frame",
      "localPath": "assets/social/magicschool-decisions.jpg",
      "sha256": "7a70f2b3afacb2eea373d6770a0f40c9399b2b0136c4cd8d2a3050b40a45b6aa",
      "bytes": 36816
    },
    {
      "brand": "Diffit",
      "channel": "official-social",
      "artifactDescription": "Official LinkedIn video cover for a post about differentiation, access, voice, and learning goals",
      "sourcePageUrl": "https://www.linkedin.com/posts/diffit-for-teachers_differentiation-isnt-just-about-levels-activity-7364388237546541057-EjvJ",
      "directAssetUrl": "https://media.licdn.com/dms/image/v2/D5610AQFDwmkiBJzc9w/videocover-high/B56ZjOP8EJG0Bs-/0/1755806950367?e=2147483647&v=beta&t=jQSyNNqKDMfrFfZUDHpAuFGoO018ZHSvhCvmgH-zf6o",
      "publicationOrObservedDate": "2025-08-21",
      "dateBasis": "official post publication date",
      "accessState": "public, logged-out official company post and cover frame",
      "localPath": "assets/social/diffit-differentiation.jpg",
      "sha256": "e2643832c6751c10d5b8e0e06e8cbdf3ea325a6a224f2c14f8b32f238385b11b",
      "bytes": 38612
    },
    {
      "brand": "Edpuzzle",
      "channel": "official-social",
      "platform": "LinkedIn",
      "artifactDescription": "Frame at 1:04 from an official video post about planning overload, returning teacher time, and turning planning chaos into teaching magic",
      "sourcePageUrl": "https://www.linkedin.com/posts/edpuzzle-inc-_students-teachers-lesson-activity-7394752373849567232-6SUk",
      "directAssetUrl": "https://dms.licdn.com/playlist/vid/v2/D4D05AQF0mwHQxgEl8Q/mp4-720p-30fp-crf28/B4DZp9wBCKJUCE-/0/1763046351554?e=2147483647&v=beta&t=Ebv0EElH0w-kMcSjTvpCly6ExtTaO4mX2Jj7Nwn29mo",
      "verificationUrls": [
        "https://dms.licdn.com/playlist/vid/v2/D4D05AQF0mwHQxgEl8Q/thumbnail-with-play-button-overlay-high/B4DZp9wBCKJUDI-/0/1763046348943?e=2147483647&v=beta&t=irXPE8RP5HpTtYXqeuO8XIKGItZ08X74NNFhKv2bLpE"
      ],
      "publicationOrObservedDate": "2025-11-13",
      "dateBasis": "official post publication date; LinkedIn activity timestamp corroborated by the public video asset timestamp",
      "observedAt": "2026-08-12T01:51:00.000Z",
      "accessState": "public, logged-out official company post and public video; no comments or engagement data used",
      "captureMethod": "public post video frame captured at 64 seconds in a clean runner-owned browser profile",
      "localPath": "assets/social/edpuzzle-planning-magic.jpg",
      "sha256": "342f6030ebd28920ca5bc4d12c6e977bf78984b42e3ae2b5287656fd5d1f70ac",
      "bytes": 66770
    },
    {
      "brand": "Pear Deck Learning",
      "channel": "official-social",
      "platform": "LinkedIn",
      "artifactDescription": "First public carousel cover for an official Teacher Appreciation Week post about teacher uplift, engagement, personalization, and every learner",
      "sourcePageUrl": "https://www.linkedin.com/posts/pear-deck-learning_pear-deck-learning-teacher-stories-activity-7457101823146053632-QFq_",
      "directAssetUrl": "https://media.licdn.com/dms/image/v2/D561FAQHc1HnbE_AEEQ/feedshare-document-cover-images_480/B56Z3zyfBiJ0BE-/0/1777911592590?e=2147483647&v=beta&t=D0mMfF7w3hBpNodvD0fYltSYXszQZmFJkrbA1JeaSis",
      "publicationOrObservedDate": "2026-05-04",
      "dateBasis": "official post publication date; LinkedIn activity timestamp corroborated by the public carousel-cover asset timestamp",
      "observedAt": "2026-08-12T01:48:00.000Z",
      "accessState": "public, logged-out official company post and public first carousel cover; no comments or engagement data used",
      "localPath": "assets/social/pear-deck-teacher-talk.jpg",
      "sha256": "059400ca64e27583dcccb3372daaa3004d93d3619511045282ed398cb0e94b78",
      "bytes": 29222
    },
    {
      "brand": "Target",
      "channel": "official-social",
      "artifactDescription": "Official @target Instagram Spring Breeze reel cover",
      "sourcePageUrl": "https://www.instagram.com/p/DHtmi_lO1j4/",
      "directAssetUrl": "https://scontent.cdninstagram.com/v/t51.75761-15/487311481_18516374737028399_4309183570237339457_n.jpg?stp=cmp1_dst-jpg_e35_s640x640_tt6&_nc_cat=111&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=CwR53h6uZYwQ7kNvwEEtus8&_nc_oc=Adr2PmmJ6WIDTQMilvZJ0i_k9wtLcp8Hton3kpJqiXMgVeHNPRG0G-N9-lUWmzZwBbY&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&_nc_gid=g2H1LZzBR66kqWMlPXUkJg&_nc_ss=7f60f&oh=00_AQFDYG6geLTiY1kksapXXPlRWYj-lGuo4_Bv66zNgMSD3Q&oe=6A81A1F0",
      "publicationOrObservedDate": "2025-03-27",
      "dateBasis": "official post publication date",
      "accessState": "public, logged-out official account post metadata and cover frame",
      "localPath": "assets/social/target-spring-breeze.jpg",
      "sha256": "189e9b54fd58c7e5e9eb2da146d8ec46526c7a029457ac6320ef8aff8b4e9b92",
      "bytes": 47133
    },
    {
      "brand": "Netflix",
      "channel": "official-social",
      "artifactDescription": "Official Netflix LinkedIn Tudum 2025 video thumbnail",
      "sourcePageUrl": "https://www.linkedin.com/posts/netflix_tudum-activity-7322605589845487616-atK_",
      "directAssetUrl": "https://dms.licdn.com/playlist/vid/v2/D5605AQGaAIu81lwSUg/thumbnail-with-play-button-overlay-high/B56ZZ8TLOqGQDA-/0/1745842171658?e=2147483647&v=beta&t=Vggb-KXOdQXcqlqEKCowWvUzLJih8jFk_SPdmDzxtVU",
      "publicationOrObservedDate": "2025-04-28",
      "dateBasis": "official post publication date",
      "accessState": "public, logged-out official company post and video thumbnail",
      "localPath": "assets/social/netflix-tudum.jpg",
      "sha256": "31dfad2ca196a6f1f13542f847cd933a99e990ac0cc3a8af70420096639115ec",
      "bytes": 38687
    }
  ]
}
